The Power of Personal Branding in Finance Recruitment

In today’s digitally connected world, personal branding is becoming increasingly important in the recruitment process, and this is no different in the world of finance. We previously wrote about how you can leverage social media to find your dream job, and it is said that around 70% of employers screen candidates by checking their social media presence. It is therefore safe to assume that hiring managers will likely assess your online presence before extending a job offer.

Building a strong personal brand is essential to ensure you make the right impression on future employers and recruitment agencies. When used effectively, your personal brand can enhance your CV, cover letter, and job applications, showcasing why you are the ideal candidate for your desired role in finance or accountancy.

Here’s how to build a compelling personal brand:

Step 1: Identify Your Goals

First, determine what you want to achieve with your personal brand. A good personal brand should define who you are to the world, highlighting your unique combination of values, skills, and experiences. Consider the image you want to create by thinking about:

• Values: What unique strengths and perspectives can you bring to the finance industry? How would an employer identify you as perfect for their company culture?

• Skills: What are your technical skills in finance or accountancy, and what kind of experience do you have? Do you have any certifications or accreditations?

• Personality: How do you want to be perceived? Are you detail-oriented, creative, passionate, or supportive?

Review job descriptions for the roles you want to understand the personality traits, skills, and values that are in demand, and tailor your personal brand accordingly.

Step 2: Audit Your Existing Narrative

Evaluate the impression you’re already giving in the finance space. Check your social media pages and online portfolio to see what kind of image you present. Ensure your online presence aligns with the personal brand you want to build. This might involve making some social channels private and removing content that contradicts your desired image.

Step 3: Create Your Pitch

Develop a personal pitch that succinctly outlines your value in the finance or accountancy sector. This pitch should reflect your past experiences and future goals. For example, if you’ve been an HR Director but want to transition to a Finance leadership role, explain how your HR experience has equipped you with essential skills and attention to detail which you can pivot to your next role.

Use your personal pitch to guide the content you share online. Whenever you post on LinkedIn or other platforms, ask yourself if the content aligns with the personal brand you’re promoting.

Step 4: Develop Your Presence and Network

Enhance your online presence by being active on relevant platforms, including industry forums and social media sites where employers might search for you. Regularly sharing content can help establish you as a thought leader and showcase your unique personality.

Expand your network by connecting with other professionals in your industry. A strong network adds credibility to your brand and can open up new opportunities.

Step 5: Work on Increasing Your Value

A personal brand is dynamic and should evolve over time. Continually work on demonstrating your value by:

• Committing to Continuous Learning: Regularly develop your knowledge and skills in the finance or accountancy space to stay appealing to employers.

• Sharing Content Regularly: Build your social presence by frequently sharing valuable content, connecting with others, and expanding your network.

• Collaborating with Professionals: Speak to specialist recruitment agencies such as MB Connected to understand what employers in your field are looking for and tailor your brand accordingly.

In conclusion, personal branding is a crucial component of modern finance recruitment. By strategically managing your online presence and continuously enhancing your skills, you can position yourself as the ideal candidate for your desired role. For more guidance on building your personal brand and navigating the finance recruitment process, get in touch with us at MB Connected.

In case you missed it, you can read last weeks post HERE